Swatch: 'Fashionably Late'
Class: Creative Strategies | Fall 2014
Duration: 5 weeks
Abstract:
This project develops a potential platform to build an advertising campaign for Swatch, by utilizing humor and contradicting how other watch brands make a statement by combining 'fashion' and 'time'.
Fashionably Late - The refined art of being just late enough to give the impression that you are a busy and popular person.
Class: Creative Strategies | Fall 2014
Duration: 5 weeks
Abstract:
This project develops a potential platform to build an advertising campaign for Swatch, by utilizing humor and contradicting how other watch brands make a statement by combining 'fashion' and 'time'.
Fashionably Late - The refined art of being just late enough to give the impression that you are a busy and popular person.
